CONCEPT CREATION
ART DIRECTION
GRAPHIC DESIGN

Mixed reality merges a real-world environment with a digital one.

For this mixed reality initiative, I created visual identity concepts that speak to vision — a new way of seeing the world — and a digital landscape. The selected concept includes rectangles of varying sizes and opacities representing screens, shown in perspective. This concept speaks to what’s beyond the screen as well as the shift in perspective that happens while experiencing mixed reality.