ASCO

After we successfully designed the American Society of Clinical Oncology’s Journal of Global Oncology, they tasked us with updating all of their journals.

Overview

The American Society of Clinical Oncology (ASCO) promotes and provides for lifelong learning for oncology professionals; cancer research; an improved environment for oncology practice; access to quality cancer care; a global network of oncology expertise; and educated and informed patients with cancer.

Challenge

Our design of ASCO’s new journal, The Journal of Global Oncology, was such a hit that ASCO tasked us with redesigning their family of journals, which include: Journal of Clinical Oncology, Journal of Oncology Practice, JCO Precision Oncology, and JCO Clinical Cancer Informatics.

Solution

We created the next evolution of the ASCO journals’ brand by applying a fresh color scheme, clean design, and simplified typography to each journal.