We created a campaign for the American Optometric Association to promote two members only benefits:
EyeLearn and AOA Connect.
The American Optometric Association (AOA) is the acknowledged leader and recognized authority for eye and vision care in the world. Founded in 1898, the AOA is a federation of state, student and armed forces optometric associations. Through these affiliations, the AOA serves members consisting of optometrists, students of optometry, paraoptometric assistants and technicians.
AOA came to us to help them create a flyer and set of ads for EyeLearn, their members only online educational platform, and AOA Connect, their members only social media site. These ads had to establish a persona for both brands that looked related.
We developed a flyer and series of ads with alternating photos for both EyeLearn and AOA Connect. Color, typography and swooshes were used as the unifying elements for both brands. The clear, modern design was exactly what AOA was looking for, and the ads have garnered positive attention and feedback.
…opportunity to promote a key member benefit through an every-member mailing, and had only a week to turn the project around. Rx Creative Lab delivered a fresh design perspective that is resonating well with our members, as well as outstanding customer service. I look forward to the next opportunity I have to work with the Rx Creative Lab team.”
Director, Communications and Marketing Group
American Optometric Association