Chicago Asthma Consortium

We donated a brand study, communications audit, design strategy and rebrand to this amazing non-profit.

Overview

CAC works to bring together public health professionals, business leaders, government agencies, community-based organizations, and individuals affected by asthma to raise awareness and reduce the severity and mortality related to asthma.

Challenge

They had much to communicate to different audiences, but a jumbled identity led to confusion in their message.

Solution

Interviews with key stakeholders, and identifying gaps in brand perception were key. We conducted reviews of similar organizations and an in-depth audit of CAC’s graphic identity and website. The results of our research were revealed in a presentation that also unveiled a brand new tagline for the organization: Enhancing lives through advocacy, education and collaboration.

 

We next explored logo options and a color scheme, and applied the finalized version to various pieces including stationery, email templates, a print newsletter, brochure, social media graphics and a new website.

In November, 2014 CAC awarded Sharon with their first ever Community Service Award for Rx Creative Lab’s pro-bono work for the organization.