Simply defined as the application of user-centered design practices, UX-centered design has always been of importance in creating websites, which now more than ever means leading with content and embracing simplicity. Think of your users as saying “Don’t make me think!” Due to a user-centered philosophy, responsive websites, whose layouts respond based on the user’s device, are all the rage. As Karen McGrane, Author, Content Strategy for Mobile says, “You don’t get to decide which device people use to access your content: they do.” Especially since, as she says, by 2015, more people will access the internet via mobile devices than on traditional computers.
Gone are the days of being limited to Arial, Helvetica and Times New Roman for web fonts. Services such as Google Fonts offers hundreds of open source fonts, optimized for the web. Realizing that people do indeed scroll, and there is no real “above the fold” rule anymore, font sizes are also becoming larger to aid in legibility.
Utilizing the latest code features, parallax effects refer to a faux-3D effect where different layers of graphics move at different speeds, creating an illusion of depth. It’s commonly practiced in one page websites. See an example.
In keeping with a user-centered approach, the Swiss style is perfect for website design. A call for simplicity, the Swiss style avoids the use of textures and layers of elements. In web design it takes into account uniformity and geometry, white space, grid systems, structured data, and type as an unobtrusive instrument of expression.
“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.”
– Antoine de Saint-Exupéry
With the knowledge that users do scroll through content, and in an effort to make more information available up front, many websites are adopting a tiled approach. Pinterest is a perfect example, as is the website for the American Institute of Graphic Artists.