Focused, holistic communications.

Rx Creative Lab is a design firm specializing in association communications including journal redesigns, strategy, branding, web, print, copywriting and social media. We are passionate about creating strategy that is deeply understood by our clients and their members, and fluid enough to transition based on their priorities.

  • Client Logos
  • American Diabetes Association Journal
  • <h1>aboutAAI</h1>
  • <h1>aboutJBJS</h1>

Passionate. Fun. Creative.

We have pillows for meditation and chalk for brainstorming. We’re in a renovated old house in a quaint downtown near the river and a park. We take walks. We play. We stay creative. And most of all, we practice what we preach: focus, attention, mindfulness, calm and fun. When you love what you do it shows.

  • <h1>front</h1>
  • <h1>Lindsay-bulletin-board</h1>
  • <h1>prints</h1>
  • <h1>virtuosity</h1>
  • <h1>conference-table</h1>
  • <h1>1844</h1>

Meet the Team

Our talented team shares our purpose of transforming the way medical associations communicate with their members. We also have an extended team as needed for web development, writing and digital media needs.

  • Sharon Bending Photo

    Sharon Bending

    Mom, business owner, designer, music enthusiast, Pearl Jam aficionado, CrossFit junkie, coach, action item tackler

    President/Creative Director

    In 2003, following a career in both the agency and corporate side of design and communications, Sharon started Bending Design, which evolved into Rx Creative Lab. Riding the waves of the economy and successfully steering the business in the right direction is a testament to the kind of work Rx Creative Lab does, and the reputation it has. Sharon graduated from Columbia College Chicago with a major in advertising art.
  • Christina Naselli photo

    Christina Naselli

    Mother of three, spicy food addict, astronomy enthusiast, WOD rat, fun-spirited, and quite guilty of neologizing... almost daily

    Office Manager

    Christina believes in balance: focus and hard work combined with a deep appreciation for laughter and lightness. She applies this to all facets of her life, from her job as a mother, to her job as office manager maintaining the books, proofing work and filling in where needed. Her love of art, music and design, and continuous pursuit of healthy and positive habits, make her an integral part of the Rx Creative Lab team.